About Genuine Company

The MULTI INDUSTRIES FZC as the exclusive manufacturer & distributor of GENUINE products in UAE has been conceitedly powered with the brands all over the UAE and Middle East with highly efficient Sales & Marketing team to ensure all the relevant requirements will be served. Company has been established in 1996 with wide vision to enlarge the operation to make up with the production plant for the various lubricants in order to meet price competition and to serve in time along with prompt customer & dealer services. The company has achieved their goal and service, their esteemed customer with a prompt and tireless effort to be happy with all the clients.

GENUINE - A premium lubricant oil was founded in year 1996 in global hub of business & trading that is United Arab Emirates is one of the rapidly growing general trading concern in the region. Initially we were supplying lube oil's additives to different lubricant's organizations & after the struggle of several years we started the blending of lubricant oils of traditional lube oils & special oils make to orders. We are mainly exporting and lubing Pakistan, Nigeria, Kenya, Sudan, Yemen & Kingdom of Saudi Arabia. We believe; to be trusted company year after year, we need to work to a consistent & higher set of standards and follow them in ever thing we do.


As a manufacturer, we take it for granted that you must be supplied with products of the highest possible quality. However, the trick is not only to provide you with products but to offer you a strong and internationally marketed brand – in conjunction with comprehensive business ideas and all the backup necessary to promote the success of your business. Systems and Service with “integrated” profit – this is what is at your disposal with GENUINE Not just oils and additives but value creation and utilization for your company.


  • Safety
  • Excellence
  • Courage
  • One team

We are lubing globally; We are GENUINE - A premium lubricant oil.